Fall Cleaning Survey: What Private-Label Buyers Should Know

The American Cleaning Institute (ACI) published its ACI & AAFP Fall Cleaning Survey Stats on 20 October 2026. This 30 October buyer brief examines the reported habits and their limits for cleaning-product OEM/ODM planning. The figures describe survey responses, not measured product efficacy or EPHYON sales.

Three reported habits worth separating

Among respondents, 58% said they clean or disinfect their home more frequently to proactively protect their household during cold and flu season. Some 44% said they stock up on cleaning or disinfecting products, while 42% said they launder sheets and towels more frequently. These answers came from a multiple-response question: people could select more than one action. Do not add the percentages or treat them as separate customer segments.

Who was surveyed—and how to read the percentages

Wakefield Research conducted the survey among 1,000 U.S. adults aged 18 and older from 25 September to 1 October 2026, using an email invitation and an online survey. The data were weighted to represent U.S. adults aged 18+. ACI reports sampling variation of ±3.1 percentage points at the 95% confidence level. These are self-reported U.S. habits; the results do not establish purchasing volumes, price tolerance, market share or behaviour in other countries.

Turn market context into a product brief

EPHYON editorial analysis: the survey can help organise a seasonal range discussion, but each product still needs its own commercial and technical brief. A useful brief should:

• Separate the intended jobs: routine surface cleaning, a proposed disinfecting use and laundry care should have clear, product-specific use instructions and claim evidence.
• Specify the pack size, dosing information, refill arrangement and channel needs using the buyer’s own customer and sales data; 44% reporting stock-up behaviour is not a forecast for any supplier.
• Agree performance criteria, material compatibility and the final label review before approving production. A consumer survey does not substitute for finished-product testing.

More frequent reported cleaning does not by itself show which formula or pack will sell, nor prove prevention of illness. These purchasing recommendations are editorial analysis, not EPHYON test results, certification claims or promises about health outcomes.

Discuss your seasonal cleaning-product brief with EPHYON’s OEM/ODM services.

Source

American Cleaning Institute (ACI) — ACI & AAFP Fall Cleaning Survey Stats

Published 20 October 2026; accessed 30 October 2026. Fieldwork: 25 September–1 October 2026. Original institution and article title are linked above.